Crush your goals.

Keep your soul.

Where leaders strengthen their HEARTset to
🧡 Crush their goals 🧡 Keep their souls 🧡 Create a life they love

Our company ethos

In a technical world where people are feeling more and more disconnected from their soul’s purpose and heart alignment, HEARTset Studio™ offers a way back and forward!

We exist to help people remember — and practice — who they are at work, because what comes most naturally: being human, intuitive, and emotionally honest, often feels out of place in today’s workplace.

Whether you’re leading a team, changing careers, or simply craving more alignment in your day-to-day, we offer tools, coaching, and training that help you crush your goals without crushing your soul.

You don’t need to hustle harder, silence your intuition, or pretend to be someone else to succeed.

You just need the courage and training to show up and lead with H.E.A.R.T.


We help you figure out how.

What is HEARTset?

Where mindset shapes how you think and skillset determines what you can do, HEARTset is the differentiator—it defines how you choose to show up for others in every interaction and decision. It is the cultivated capacity to lead with courage, care, and intuition—balancing results with relationships and strengthening trust, belonging, and purpose across your team.

Mindset and skillset matter, but they only become powerful when guided by HEARTset. At HEARTset Studio™, we believe leaders who ground their thinking and skills in HEARTset are the ones who create lasting impact.

Checking in with your HEARTset is a practiced way of leading through the H.E.A.R.T.set Leadership Framework™, a modern leadership model that blends emotional intelligence with intentional action. Its five pillars—Human, Elevate, Act, Relate, and Transparent—equip leaders to lead as humans first, while still thinking clearly and acting decisively.

This framework is built on the belief that how you show up matters just as much as what you deliver. HEARTset is the internal compass that keeps leaders grounded in humanity while navigating change, building resilient workplace cultures, and inspiring teams to excel—without losing themselves or their team members in the process.

In an era of automation, data-driven decisions, and rising expectations for authentic leadership, HEARTset gives leaders the human advantage: the ability to deliver results without burning out their people—or themselves.

Professional Female Leader with Red Hair Smiling at Whiteboard
Work team celebrating in meeting room with high fives.
Workplace team meeting in a conference room with team engaged.

Services available for:

Executive Coach Lisa Virtue fist bumping the camera implying leaders crushing their goals

“Let’s crush it!” - Founder & Executive Coach Lisa Virtue

The H.E.A.R.T.set Leadership Framework™

The HEARTset Leadership Framework™ was created by Founder and Executive Coach Lisa Virtue as a modern, people-first framework for leaders who want to deliver results without burning out their teams—or themselves. Built on five pillars of leadership excellence and team performance, it develops your leadership heartset (how you show up authentically for others). Together, these pillars form a practical, actionable framework to help you lead with clarity, confidence, and compassion.

H - (Be) Human

E - Elevate

A - Act

R - Relate

T - (Be) Transparent