Privacy policy.

Effective Date: August 30, 2025

HEARTset Studio, LLC (“we,” “our,” “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This statement explains how we collect, use, and share your personal information when you use our website, services, and related offerings, regardless of where you are in the world.

1. Information We Collect

We collect information in the following ways:

1.1 Information You Provide to Us

• Name, email address, phone number, mailing address

• Payment information (processed through secure third-party payment processors — we do not store your full payment details)

• Information you submit via forms, surveys, or account registrations

• Communications with us (email, chat, customer support)

1.2 Information We Collect Automatically

• IP address and device information

• Browser type, operating system, and referring website

• Pages visited and time spent on our site

• Cookies, pixels, and similar tracking technologies (see Section 6)

1.3 Information from Third Parties

• Social media accounts, if you connect them to our services

• Publicly available information or data shared with us by partners

2. How We Use Your Information

We use your information to:

• Provide, operate, and improve our services

• Personalize your experience on our website

• Communicate with you, including marketing and promotional messages (with your consent where required)

• Process transactions and send purchase confirmations

• Monitor and analyze usage for performance, security, and compliance

• Use anonymized or non-identifiable information with AI tools to enhance content, generate insights, and improve service quality (without ever including names or client-identifying data)

• Comply with legal obligations and enforce our terms

3. Legal Bases for Processing (GDPR/Global)

If you are in the EU/EEA or another jurisdiction requiring a legal basis for processing, we rely on:

• Consent (e.g., for marketing or cookies)

• Contract (to deliver requested services)

• Legitimate Interests (to improve our services, prevent fraud)

• Legal Obligations (for compliance with applicable laws)

4. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service Providers who help us operate our website, process payments, send emails, or analyze data

• Business Transfers in case of a merger, acquisition, or sale of assets

• Legal Requirements if required by law, regulation, or legal process

• With Your Consent for any other purpose

5. International Data Transfers

We operate globally, and your information may be transferred to countries outside your own. When we do so, we use appropriate safeguards (such as Standard Contractual Clauses) to ensure your data remains protected.

6. Cookies and Tracking Technologies

We use cookies and similar tools to:

• Remember your preferences

• Analyze website traffic and performance

• Deliver relevant advertising

You can control or disable cookies in your browser settings. For more information, see our Cookie Policy.

7. Your Rights

Depending on where you live, you may have the right to:

• Access, correct, or delete your personal data

• Restrict or object to certain processing

• Withdraw consent at any time (without affecting prior processing)

• Request data portability

• File a complaint with a data protection authority

To exercise these rights, contact us at lisa@lisavirtuecoaching.com. We may need to verify your identity before fulfilling your request.

8. Data Retention

We keep your personal data only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.

9. Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no online system is 100% secure.

10. Children’s Privacy

Our website is not directed to children under the age of 18. We do not knowingly collect personal information from children. If we become aware we have collected such information, we will delete it.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you by email (if you have provided one) or by posting an updated notice on our website.

13. Use of Artificial Intelligence (AI)

We may use artificial intelligence (“AI”) tools to support aspects of our services. These fall into two categories:

Generative AI (e.g., ChatGPT or similar tools):

• We never input client-identifying information (such as names, email addresses, or personal details) into generative AI systems.

• Any information used is anonymized or generalized so it cannot be traced back to you.

• Generative AI is used strictly as a support tool (e.g., drafting, brainstorming, analyzing trends). All outputs are reviewed and refined by a human coach.

Operational AI (e.g., meeting notetaker apps such as Fathom):

• With your explicit consent, we may use secure third-party notetaker applications during sessions to provide accurate notes and summaries.

• These tools may capture client-identifying information such as names, emails, or voice recordings.

• Data processed through these apps is governed by their own privacy and security policies. We encourage you to review those policies if you choose to allow use.

• We only use such tools with your permission, and you may decline their use at any time.

Across all AI use, our commitment is to ensure that these technologies are applied responsibly, transparently, and without compromising your confidentiality.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: lisa@lisavirtuecoaching.com